Premium Automotive Experience, Digitally Reimagined
We designed a connected digital experience for Genesis, bringing together a premium tablet-based vehicle configurator, offline-ready showroom experience, CMS analytics, and lead journeys.
Project Overview
For Genesis, we designed a connected digital ecosystem that brings the premium vehicle experience beyond the physical showroom.
The experience spans a tablet-based vehicle configurator, an offline-first asset experience, a CMS analytics dashboard, and supporting lead, authentication and communication journeys. Each touchpoint was designed to feel consistent with the refined, minimal character of the Genesis brand while remaining practical for real showroom and business environments.
From exploring a vehicle and its configurations to understanding engagement across models, trims, countries and dealerships, the system connects the customer-facing experience with the operational insights behind it.
Our Approach
We approached the experience as a connected digital ecosystem rather than a collection of individual screens.
The focus was on making vehicle exploration feel intuitive, refined and consistent across every touchpoint.
From the showroom configurator and offline experience to analytics and lead journeys, each layer was designed around real user and business needs.
The result is a seamless experience that connects customer exploration with meaningful business insight.
Bringing the Genesis Experience to Life
We designed a digital vehicle configurator that lets customers explore Genesis models in a way that feels as refined as the vehicles themselves. From model and trim selection to exterior colours, interiors, features and specifications, every interaction is designed to feel intuitive and effortless.
The experience combines immersive visuals with clear information, helping customers move naturally from exploration to consideration. Built specifically for the showroom environment, the configurator turns a traditional product presentation into a more personal and engaging digital experience.
Turning Showroom Activity into Actionable Insight
The Analytics Dashboard gives Genesis teams a clear view of how customers interact with the digital showroom experience. It brings together performance across models, trims, colours, countries, cities and dealerships in one connected view. Dealer-level insights help teams understand engagement and lead activity across different markets. With clear comparisons and performance trends, the dashboard turns showroom interactions into meaningful business intelligence.
